So, a little while ago Sainsbury's got in touch and asked if I'd collaborate with them to create some recipe videos. Of course, I immediately said yes! I'd say 90% of our food shopping now comes from Sainsbury's and the organic apples that go into Kidchup are Sainsbury's own so, the chance to create recipe content for them was beyond exciting.
The idea was to create dishes you could cook with your little one(s) (if they're feeling cooperative) and eat as family. Slightly easier than it sounds, Archie is a bit hit and miss in the kitchen. I wanted to create healthy dishes that potentially introduced you to some new textures and flavours and came together easily. Once I'd worked out what those dishes would be I set about heavily road testing them on as many families as I could to make sure they were actually something you'd want to have a crack at.Read More